Website Design – Things to Look Out For Before You Outsource Website Design

If you are not well-verse in website design and development, developing a website can be a very tedious process. You need to deal with all sorts of things like HTML, tables, CSS, slicing, etc. So I believe that you should spend your time on what you do best and outsource website design to an experienced web design agency.

When you decide to outsource website design, it is important that you find a trustworthy and capable agency to do the job. In this article, let me share with you a few things to look out for before you outsource your website design.

Firstly, you must know who you are dealing with. Usually, an agency will send a designer and a salesperson to talk to you about the project. During the meeting, you should ask them a series of questions before you decide to engage them. No question should be left in your mind. This is the best time to clear any doubt you have. On the other hand, they should have a series of questions to ask you too. They will want to find out the direction, corporate color, target audience and other information about your business. You should try your best to answer every question so that they can design a website that suits your vision.

Next, if you do not have a clear design for the designer to work on, you should give the designer a few sites to take reference from. Try to give the designer as much information as possible to facilitate the process. Once they are done with the first draft, they should send you the initial sample. Take a look at the sample and don’t be afraid to point out anything that you don’t like about it.

When you outsource your website design to an agency, open communication is very important. They will not mind if you drop them an email with more information or when you have any question about the website. Open communication minimizes misunderstanding and makes the project goes smoothly.

These are some of the things to look out for if you want to outsource your website design to an agency. If you are not well-verse in web design, it is best that you spend your time on the things that you do best. Leave the tedious development to the professionals.

A good website is like a good salesperson. You should not compromise the quality of your website for anything. So be serious about this and create a good website that will bring you more business.

Getting Ahead With Search Engine Optimisation Consulting Services

Search engine optimisation (SEO) is the process of making a website or webpage more visible in search engines or simply put, search friendly. Generally, the higher and the more frequent it appears on a search results page, indicated by the search engine ranking, the more traffic a website or webpage gets. The search could be a local search, an image search, video search or industry-specific vertical search. Ideally, a website or webpage should have a high ranking, regardless of the type of search and this can be achieved by hiring a third-party for its search engine optimisation consulting services.

In SEO, there is no fixed formula for making sure that a website or webpage is included in the top ten SEO results. One should know how to use and maximise SEO keywords research. Competition is tough for obvious or high-level industry keywords and phrases such as “shoes” (for footwear retailers) or “laptop accessories” (for laptop and laptop-related merchandise manufacturers, distributors and resellers). One of the SEO techniques is to optimise on more specific keywords such as “size twelve Nike shoes” or “laptop screen protectors” where there is less competition and more qualified traffic can be obtained.

A company or business owner should learn more about SEO services. Engaging professionals and their SEO consulting services helps companies identify and reach realistic and reasonable keyword goals. Through SEO case studies, a good SEO company understands that it is not enough to get a high ranking in a search result page but to be able to target proper keywords that convert mouse-clicks into a sale. It is better to have 200 hits and 100 sales transactions per day than 1000 hits with 100 sales transactions. That is the edge that search engine optimisation marketing gives a business.

When choosing an SEO company to work with, it is important to go with a company that has a good track record and is able to come up with custom solutions. Search engine optimisation services should not be limited to keyword research or copywriting, but include a wide range of offerings including SEO link building, page analysis, and SEO web design.

Prospective clients usually have the option of getting the full SEO service or just search engine optimisation consulting services. The difference between the two is who executes the recommendations of the SEO company. Consulting is the better option for customers who have available IT staff to do the work, since full service means that the SEO company will also be responsible for the execution, which translates to additional cost.

SEO consulting services are not just for big companies with big marketing budgets. Some SEO companies offer an initial analysis for free and many strive to work within their clients’ budgets, however limited. The potential to reach millions of online consumers is an opportunity not to be missed.

Key Aspects to Mull Over in Choosing a Good Web Design Agency

Its frequently the case that somebody you chat with knows someone else who undertakes website design. The phrase website designer can range from somebody in a school office undertaking admin duties who has been selected to tweak the school website to a fully trained and skilled professional website designer. This makes it very difficult when it comes to choosing a web design agency. If you choose the wrong agency, this could mean having a website that turns prospective customers off, rather than generating sales.

Nonetheless, it is completely possible to find an agency, with some research, who will produce a relatively cheap website design. Due diligence needs to be undertaken when you choose a web agency, so that you can ascertain their level of professionalism and competency. A number of questions need to be asked.

Web design agencies you contact will tell you they generate fantastic work, but you should ask for a client list, complete with web addresses. If an agency is highly regarded, they will have a gallery or some kind of portfolio of websites they have designed, so you should take the time to go to these sites and see how they appear. Notice how clearly the business message comes across and how the site ranks in search engine ratings. It is a good idea to phone the design agency’s past clients to determine their feelings about their overall experience, both during the design process and after it. You may well receive pessimistic feedback, but of course you should bear in mind that there are two sides to any story, so check with the design agency to hear their side of events.

It is important to establish if the design agency you are thinking of using can see the job through to completion? Many design agencies will use contracted web designers to assist with overflow, so you should know about this up front. You need to know if the design firm you choose has the resources to continue with the job, even if a contracted designer departs. In the same way, if you choose a self-employed designer, you need to know what may happen if they become sick, or just unhelpful. Many web design firms will have a number of employees, so your concerns will be addressed.

The cost of a bespoke website can vary a great deal. It is quite usual to pay from upwards of around £700 for a 20 page static website, depending upon the level of design and the functionality that is necessary. It also has to be borne in mind the level of work the website agency employed can produce, as well as the level of customer service they offer. An agency needs to be found that will give excellent after sales service, rather than taking your money and running for the hills. You will get what you pay for. There are many who have their websites crash after just a short time and then cannot contact the agency that designed it.

You also need to determine if the agency you are thinking of employing builds websites that are search engine friendly. The benefits of search engine optimisation (SEO) cannot be overemphasised. There are many designers who will tell you they will build sites that are SEO friendly, but in reality only have a couple of meta tags that give almost no value at all. This is not SEO.

First impressions usually do make a difference, so it is essential to ask any questions you may think are relevant. Do not be afraid to delve deep, because is you do, then the chances are that this will result in a website that you are content with and which attracts web traffic, resulting in potential customers being able to access data about your company twenty-four hours a day, seven days a week.

It is possible to find affordable website design with a little persistence, but most importantly do not just select one from the first couple of pages of the search engine results.

WebDesign – Career Explained

WebDesign are extremely important in today’s economy because so much business is done online, and organizations need to have well designed Web sites to get their message across. This job is certainly in demand, and there are many career options for those who have the skills and experience in Web design. As long as people are doing business and spreading information via the Internet, WebDesign will be crucial to our global marketplace.

Most people want to know about the salary potential when they consider WebDesign , but there are different factors that will influence your earnings in this profession. The average salary range for a Web designer is between $35,000 and $65,000, but it all depends on your skills and experience. If you’re interested in this career, you’re also probably wondering about the degrees needed, which also ties into the salary. It’s a good idea to get a degree in art or design from an accredited institution. This way you can prove that you have the computer skills and the art aesthetics needed to do the job well.

In order to qualify for Web jobs, you must have knowledge of technologies such as HTML, PHP, SQL, Dreamweaver, Flash and Photoshop among others. And then you need to get some experience. Most designers complete internships for several months, either while in the last year of college or directly after college, to get some experience and hopefully land a paying job. Many other designers prefer working freelance, although a great number of independent contractors in this field got experience working with a firm before they went off on their own. It is necessary to build up a portfolio before you can expect people to trust you with their Web site.

Design jobs are crucial to our society because they help create the Web sites that promote commerce and provide information to the masses. Just like brick and mortar business owners need sign painters and advertisers to make their businesses look sharp, Web site owners need designers to give them the best functioning and looking site possible.

Focusing on Promoting the SEO Consultancy Services

The procedure used to improve the volume of incoming traffic along with the quality of the traffic to one’s own website is referred to as Search Engine Optimization. The optimization is done by adding various specific words also known as keywords, which enhance the traffic to a site. The traffic is boosted as the keywords enable higher listing of the site on all search engines like Google and Yahoo, whenever the keyword is searched for.

Various companies worldwide have used SEO as a major marketing strategy. The companies manufacturing various products and services need to publicize increased sales and profits. These companies employ various companies, which provide SEO consultancy services. The consultancies are well versed with all the strategies and techniques, which are to be used for the optimization of the site’s traffic.

The online marketing consultancy hired by a firm looks after the marketing of the brand along with its products and services throughout the World Wide Web. The consultancies use a standard procedure. They figure out the working of the searching algorithms and alter it to redirect the traffic to the targeted web site. They also try and understand the psyche of the prospective traffic to understand the topics which are likely to be searched for.

These topics are incorporated in the content of the targeted website in the form of keywords. Every business has its own set of niche market and the keywords depend upon the nature of every business. One can find the relevant keywords from the various keyword search tools available online.

Companies over the years have realized the importance of marketing on the Internet and have been reported to be consulting for search engine marketing. The optimization process has reaped benefits for many businesses houses online. The SEO consultancies have been proven to be the most effective ways of boosting the traffic to a particular page. The traffic is increased in both quality and quantity and in turn leads to added revenue for the company. The chances of making a sale and striking a profitable deal with customers, also go up with search engine optimization of your.

SEO Consultancy Services – SEO Consultant to Dominate Search Engines

If you are really desperate for higher search engine rankings then the expert SEO consultation is always a boon to your business. Many business firms spend a lot of money behind marketing and advertisement of their products. All serious firms are aware that search engine optimization is the brightest future of online business. As SEO is comparatively new marketing concept to the others, business owners are always in search of good SEO consultation from the experts. And they are no more wrong as it can improve your business not dramatically but drastically.

As there are millions of people searching for the services and products from the search-engines, it is always necessary to be ranked high in search engine results. To get top rankings in search-engines, you must optimize your website according with the search-engine algorithm. SEO consultants are the expert in the field of search engine optimization and they better know better about the search engine algorithm than the others.

Most of the businesses avoid hiring search engine marketing consultant seeing their higher costs. But they are not aware of their ability to boom their business significantly soaring in online market. You just need to give some attention before hiring SEO consultation.

Calculate the Right Consultancy Fees:

One of the most frequent questions comes into the mind of consulting services hirer is consultancy fees. They are always wondering that how and what do the SEO consultancy services charge to the clients.

There are numerous ways that consultancy services charge when they are billing to their clients. They can charge hourly bases, monthly bases, fixed rate contracts, extra overheads and travelling charges. Some SEO consultancy services providers also charges on performance bases which is the best and frequent choices among the clients mostly.

Knowledge and Portfolio of SEO Consultant:

Reputable and expert search engine optimisation service consultant will always have a sound knowledge of the SEO techniques and latest trends. He always keeps his client advised of new and useful industry trends. Expert SEO consultant is able to provide significant analysis and discover new possibilities and resources to boost your online business.

The SEO consultant can work with your existing staff and produce the efficient results within given timeline. Search engine giants like Google, Yahoo and Bing always keep their very secret algorithms changing. So the expert SEO consultant can be able to find the latest changes in search engine algorithms. Nowadays, social media sites like Facebook, and Twitter are also producing great results so the need of SEO consultant is becoming more and more necessary.

Gaining high search-engine rankings gives you a very high return on investment. The right SEO consultancy services can give your business a great exposure and take it to the next level. Your website is your online identity and search-engines are the great tool to make it more powerful and prominent.

How To Obtain WebDesign

What is most appealing about WebDesign is that a person can choose to work part-time or full-time is that it provides many freedoms. It really all depends on a person’s expectations and preferences in this industry. In order to pursue a job in this field they will need to attend to a technical school or college to obtain a degree.

What are the responsibilities of a web designer? They will have abilities to program a web page with the use of a variety of items. This would include graphics and some programming to make the website interactive for a user. Different software programs have the abilities to complete this task. That means that a web developer needs to have knowledge in the many forms of programs used to create a web page. They will work directly with clients to meet their specific needs and concerns as well as expectations for a website. This particular occupation is appealing because it changes constantly and requires an individual to think creatively. Some jobs will be harder than others and may need more details.

When attending school, a student needs to take different classes in art and design to learn methods and techniques used. They also need to learn how to combine different colors and schemes. The goal of a website is to attract the eye of an Internet user. A web designer will have to examine small details when creating sites. Many employers will not hire a web designer unless they have a portfolio for them to see what skills and abilities that a person has. To create a book of samples, a person will need to include different styles and samples of work that they have created in the past. It needs to have variety so that different skills that they have. It can also show the employer the wide range of abilities that a person has.

Like any occupation, an individual will have to work very hard to become established in the world of web design. That means working different jobs that are not very desirable both in skill and pay will need completed in order to create a name in this industry. A person needs to treat every job that they work with respect and put forth a large amount of effort to create a high quality of design. By using patience and persistence, a web designer will excel within this specific industry. It will be well worth their time and efforts.

What Video Games and Choosing a Web Design Agency Have in Common

Picking a web design agency and choosing a video game can have a lot in common. There are millions of websites and games out there. They cover so many topics and storylines, showcase so many businesses. It is quite difficult to emerge out of that ocean of websites to announce to the world that you exist. But, there is a simple solution – a web design agency. Approach one and get a web site created for you.

Making the decision to approach a web design agency is only the tip of the iceberg. There is a lot more to choosing one. Think of it like a video game where you (the hero/heroine) have to find the treasure (the perfect web design agency).

Research, Research:

The first thing you need to do is research. You could think of it as choosing between two awesome games, when you can afford only one.

A few years ago there were only a handful of web designers out there. Now, there are hundreds, if not thousands claiming to be excellent web design agencies. Obviously, not all of them are trustworthy, and none can be taken upon face-value. You need to create a list of prospective web designers and web design agencies.

Referrals and Testimonials:

Try referrals – ask around. It’s what you do when you get stuck at a difficult level. You ask your friend how to get through. It’s like Super Mario and the Lava level. It takes ages to get through, but totally worth it in the end.

Similarly, ask your friends or co-workers if they know of any good agencies. You need to be able to verify that the names you are given are truly good ones. Ask for contact information of their former customers. Of course, these can be friends or family pretending to be customers. Make sure that you do a thorough check. You can ask to see samples of their work. This is like going online and checking for tutorials to get through that annoyingly difficult level.

Some would recommend looking for a web design agency which has done work for a public institution, public institutions, apparently, hire only the best.

Ask Questions- Intelligent Ones:

This will arise when you are in a gaming message board. You do not want to interact with amateurs who know nothing. You want the hard-core, die-hard fans to tell you how to succeed in the Legendary level of Halo. You want quick-fix cheat codes.

So, question them; make sure they know their stuff. You do not want to enter into a contract with someone who only claims to know stuff without much in the way of experience. After all, theoretical knowledge is a little different than actual hands-on work experience. Pitch your idea. Ask them for a timeline, a quote and so on. Tell them your expectations. If you seem to be gelling well together, then you’re good to go.

Online message boards can be creepy as heck. You never know who is going to IM you with what proposition. Just like that, if you think there is something shady about the web design agency, then go with your gut and get out while you can.

Check out their Website:

This is a bit like reading reviews and doing a trial at the store before buying a game. You want to make sure that the quality is good, that the storyline is good, that the levels are not too tough- think Legendary in Halo. Make sure that the game is more of the Heroic variety of levels.

You are looking for a web design agency, make sure their web design looks halfway decent. You do not want to hire someone whose site looks like a kid’s doodle. There are so many web design agencies out there whose websites will make you ‘ooh’ and ‘aah.’ But, a web design agency with a simple, clean website is nothing to sneeze at either. Make sure that the site makes it easy for you to find information.

SEO Expertise:

People rarely play video games that they can’t discuss with someone else- be it on an online forum or with fellow video game nerds. So, pick a fairly, if not super, popular game. If you do pick a relatively unknown game and end up liking it, then you want to share it, spread the joy.

So, pick an agency which also knows the latest SEO techniques. If you have great web design but can’t get traffic or rankings, then you’re gone bust. The whole point of slogging over a design will be of no use. So, pick a web design agency with an SEO.

Ownership:

You don’t want to rent a game for your X-box/ Wii. You want to own it. You want to be able to play it whenever you want, however you want.

When the web design agency finishes all work on your website and the contract is fulfilled, make sure they hand over the ownership of all files used in the website to you. In fact, put it in your contract. This will come in handy if you ever feel like making changes to your site.

Website Design Services

If you have ever had an involvement with a website design company, you may well have experienced a great deal of mis-communication, mis-interpretation and missed deadlines.

What seems like the simplest of notions, turns into a 6 month headache.

As an integral part of a web design agency, i would like to offer up some suggestions as to why this can happen.

Let me firstly give you the web agencies argument, then i will reveal how this whole sorry process can be avoided and save you hundreds if not thousands of pounds at the same time.

An agency works to a spec document, usually prepared by the client or as a joint effort. A paper sitemap is created so we can see the site hierarchy and what links to where.

When this phase is complete, our web designers will begin to create a graphical interface to display your content in the best possible way.

This is where the first MAJOR problem occurs.

As professional web designers, we will proceed to create a website that delivers your business or personal goals, this has a direct impact on site design and layout.

Let me give you an example:

If we are tasked with creating an ecommerce site for selling a product, we will create a homepage where the visitor is guided into the sales process, every click they make takes them further down the path to the sale, after all, an ecommerce website should sell right?

Not according to some clients no, far better in their eyes, to have a beautifully sculpted landing page showcasing the latest and greatest web 2.0 or flash movie intro, culminating in the inevitable ‘click here to enter’ button, centred on the page.

To hell with search engine optimisation, they want their site to look the best!

This is always a bad start to a client / designer relationship and sets alarm bells ringing at web design hq with distant cries of ‘Oh no. we’ve got another one..’ emanating from the design office.

Sure, if you’re a big brand looking to release and market a new product then knock yourself out, but for Joe Bloggs paperclip sales? I think not.

This brings me to my second point – logo’s.

Do you really think that your company is SO important to the end user that they MUST be subjected to the monstrously oversized logo you are forcing the design team to integrate. What’s more, after we submit the site to you for initial sign off – 99% percent of the time we are sat waiting for the ‘can you just make the logo a bit bigger’ phone call.

Your site should be about the product or service, it’s not about your logo, keep this in mind next time you think half a page is ‘reasonable’ logo space.

It’s amazing how many clients play at ‘designer’ once the ball starts rolling.

So after wasting days or weeks on design tweaks that detract from your business goals, we finally submit and give you what you want, a site based on ‘this great site i saw on xyz.com’, a site i should mention that is already old fashioned and already out of date. We work for the future, not the past.

Just to point out that i’m not ranting here, this is cold hard fact, drawn from actual daily experiences.

The next stage can be even more disastrous, the integrating of content.

Now we are getting to the nuts and bolts of the project, the promise of content and imagery suddenly seems like a distant dream. We hear week upon week that the content is nearly finished, but it isn’t, it isn’t even started.

Many clients are under the illusion that writing content is easy, until they begin the task. Nobody likes writing content. Every word or paragraph is important and can be the difference between delivering the right or wrong message to your audience.

It’s not unusual for a web design agency to wait 6 months for content to materialise, it’s even less unusual for us to be asked to write the content. Why not just ask us to do this in the first place?

All the procrastrination is costing money.

For those that do bite the bullet and write the content themselves, they become lost in the Sitemap, many convince themselves that the sitemap is actually incorrect and that a new one should be generated?

This has massive implications, the web site design could well have to be broken down and re-started in order to accommodate the ‘small changes’ to the structure.

It’s not unusual to re-start a project several times, as the real aims of a website finally dawn on the client. By this time, the ever humble web agency is so brow beaten, that they simply agree, in the hope that the project will at some stage be put to bed.

I can fully empathise with the client, i realise that intervention isn’t intentionally done to upset the applecart, it’s just a lack if education and i don’t mean that in an offensive way.

To really drive this point home, imagine that you are a roofing contractor, highly specialised and having gone through years of professional training. You are half way through fitting my new fandangled roof when i casually pop outside and tell you that i think it will look better if you put it on upside down.

Now here’s the good part.

There is a new breed of web design agency surfacing. One where the client is rewarded for allowing the agency to perform their task without interruptions.
The client is asked to create a list of page titles and create content for those pages in advance. The also collect and imagery they wish to use. Design wise they provide a suggested colour scheme and a list of website they find inspiring (for design cues). Lastly they provide a list of keywords that will shape the tone of the site i.e fun, modern, contemporary, corporate.

All this material is submitted to the agency and that is the last input the client has.
The agency can then use the submitted material to create a fully functional website within a very short timeframe.

The client has to trust that both his submitted information is correct and that the agency will do a professional job.
The clients reward for this is a huge cost saving, sometimes thousands of pounds on a single project.

The agency is allowed to provide a professional service with a lightning fast turnaround time.
Now in the real world, there will always be clients out there who want to control the web design process, but for those who recognise that the job should be left to the experts, the rewards are multiple.
It certainly pays to be prepared doesn’t it?

How Custom Website Design Services Can Give Your Business a Leg Up

One of the more common mistakes that an Internet entrepreneur makes is not considering custom website design services as an option. With the many preset website profiles and formats available, it is not hard to see why most people would think that having a website professionally designed is a waste of time and money.

There are many tricks in website designing that only custom website design services can provide you, and those little tweaks and fixes can usually send the ordinary human ‘flat-lining’ before one can say “metatags.” And in much the same way that it is advisable to find someone who knows what they are doing to fix the kitchen sink or end up with a flooded kitchen, there are advantages to getting your website done by a professional.

· Custom designs are, by definition, unique. In a more graphic description, it is the difference between getting a run-of-the-mill chopper and having one made for you by the OCC, or getting your car fixed at an auto-shop and getting it pimped up by Exzibit. So if you can imagine the looks on people’s faces when you are riding down the road with any of them, you can also imagine their looks when they are clicking though your website.

· It is more flexible. A website made by custom website design services can have all the functions that you want and need for your Internet enterprise. It can be as complicated as you want it to be, or as simple as you need it to be.

· You will have technical support. At least you should find a custom website design services company that will be able to give you one, in case your website has bugs. Building your own website means that you can only get assistance from the software manufacturer, and the assistance you get from them are pretty limited.

· It will be all about you. A customized website gives you the opportunity to express yourself in virtual media. You can use your colors, pictures, graphics, content, and fonts. The only limit is your imagination and the talent of your website designer. The point is that it will have your personality stamped on it, and you will really “own” your website. This is a very effective way of branding your business.

Getting a customized website need not cost a lot of money as most of these companies have different packages that can fit into most budgets and specifications. It is best to find one that is willing to work with you and your budget. You can even look for freelance custom website design services that have experience in the area, and since they are not corporate, will probably be more flexible and affordable.